Continuing with the fulfillment of the 2020 objectives, Fructus Terrum S.A., a company of the Armejo Yépez Group, advances in the search for new international markets for its finished products. The focus is installed on highly demanding and competitive markets such as the United States of America, Europe and Asia, especially in the functional and healthy food segments for human beings.
This year and with the help of PromPerú, which is the Commission for the Promotion of Peru for Exports and Tourism, an entity dependent on the Ministry of Foreign Trade and Tourism of Peru, based in the city of Lima, Fructus Terrum is developing a portfolio of specialties for the final consumer under its brand name WANKA FOODS ™.
The good news is that, through OCEX BEIJING, a Chinese trade organization, Fructus Terrum was selected by JD CHINA, which is the second largest online platform in the Asian giant, to market its products in the first Peruvian store on the platform.Fructus Terrum products under the WANKA FOODS ™ brand and thanks to joint management with Promperu, carry the “Peru Brand”: JD China requirement to enter the online mega store.
The products that make up the offer are:
- Maca tea.
- Maca capsules.
- Gelatinized Maca Powder.
- Maca Gift Box.
Heading to China
The first order left the week of October 20 in order to reach one of the most important sales dates in China: “November 11, 2020”. November 11 is the day chosen in China to launch attractive offers on products, since what was previously known as “Singles Day” is celebrated, it was promoted by the Chinese country to offer the biggest discounts of the day (a kind of Asian Black Friday).
This “giant leap” was made possible not only by public-private collaboration, but by a large group of people who developed the innovative products, from packaging, management and marketing, to their shipment to China. An example of attitude and teamwork.
Faced with a global scenario full of uncertainties, Fructus Terrum consolidates itself as a necessary actor, generating realities in innovation, development and commercialization of its line of finished products, in the most demanding markets.